Victoria Beer Can

Victoria Beer, the oldest and second most popular beer brand in Mexico, came to Bluemarlin looking to design their first beer can for the American market to celebrate their 150-year anniversary. I chose to keep the main elements of Victoria’s design, which includes the historic gold seals and the iconic script logo, but made the rest of the package sleek and minimal. The new design is sophisticated enough to compete with the competitive beer market, yet still retains elements of Victoria’s rich history. This design is currently being rolled out across the United States.

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