Jägermeister Fire & Ice
Concept designed while interning for Dragon Rouge
Jägermeister came to Dragon Rouge looking to expand their classic German herbal liqueur by introducing new flavor lines. After participating in focus groups and product development ideation meetings, one of the flavor profiles chosen and presented to the client was Fire and Ice, a liqueur that wakes up your taste buds with hot and cold sensations. The fresh design hints at the changing temperatures through subtle red and blue tones printed on the transparent ice-like pattern.